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B - School News |
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PepsiCo Chief Indra Nooyi Addresses International Conference at Great Lakes Institute Chennai, December 25, 2006: The PepsiCo Chief Ms. Indra Nooyi, emphasized that everyone should cultivate a global mindset and a local insight in order to make a mark in this globalized economy. Ms Nooyi, who is acclaimed by Forbes magazine as one of the world's powerful women, made a special appearance and delivered key note address at the Yale-Great Lakes Center for Management Research's International Conference on "Global Mindset, Indian Roots" held in Chennai.
Ms. Nooyi, who epitomizes the theme "Global Mindset, Indian Roots", felt that it was time for academia and research to come with more contemporary methods of 'predicting future behavior' of consumers by observation, by cultural focus and by ethnography rather than using the traditional methods of qualitative research. Ms. Nooyi commended Great Lakes Institute of Management for having an excellent international focus. Ms. Nooyi said she was very much impressed to see Chinese language being a part of curriculum, a feat which even eminent universities doesn't have. Ms. Nooyi, alumni and also a Board Member of Yale, commended Great Lakes Institute of Management for partnering with Yale. She said that Yale is very dear to her heart and she would extend her support for strengthening this initiative. Contributed by - |
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