Managing Brand Equity

Brand vision/strategy development

Maintain comprehensive database/ understanding of
* Brand
* Consumer
* Develop & implement initiatives
* Advertising/media
* Ground activities

Product planning:
* Product/ profit improvements
* Special consumer packs (align with engineering)
* New product development

Take lead responsibility on:
* Help achieve annual budgets and targets
* Orchestrate implementation of annual plans
* Advertising
* Media planning
* Promotions
* Monitor
* Sales/ share performance
* DM spend
* Monitor consumer related data
* Product planning
* Feature research & implementation
* Pricing (competitive benchmarks etc.)
* Competitive assessment