The candidate will oversee the research for all quantitative New Product Development (NPD), research for several FMCG categories, and will head a team of 5-6 researchers. Close working with the client's marketing team in identifying need for research. Working out appropriate research designs. Supervising questionnaire design; analysis; reporting. Making presentations. Drawing on multiple researches to gain deeper insights into the different categories. Leveraging different inputs from all of the company’s units as well as the parent to give the best possible research solutions to the client. The projects will include, among others, Product Tests, Packaging Tests; Market Understanding: STMs; Pricing Research; Ad Pre Tests; Tracking Research. The research team will have the support of a 20-man Analysis/DP team, statistics experts, and in addition, are provided with the state-of-the-art enquiry package, with which they can conduct all possible analyses along with the latest version of SPSS. To motivate the team, develop leadership, build and upgrade capabilities through development of people on a continuous basis.

Established premier market research company, it is renowned for its ability to provide the highest quality of professional services to the utmost satisfaction of its clients, which include the most prestigious MNC and Indian companies in several categories. It also has associate offices in overseas countries. The organisation has a reputation of providing high quality conceptualization, strategic thinking, and execution and interpretation skills on all its clients' needs. It manages over 2,500 projects annually. It is the only business intelligence company in India today that offers the entire range of research-based services to its clients. Its specialized areas are consumer markets, industrial marketing, business-to-business marketing, social marketing and rural marketing. It has a culture that that is completely performance and people driven. Senior managers are expected to lead teams and provide business vision, yet empower their colleagues enough to let them take independent operational decisions. There is a lot of international exposure to best practices and cutting-edge business thoughts. Overall, it is a fun place to work, focussed on business at all times. A majority of its leadership team has been with the organisation for a long time, bringing it a high degree of stability. The Kolkata office is one of the largest and fastest growing research offices in India with staff of 70.

Kolkata is one of the most interesting cities of the world. Once people move into Kolkata, they start enjoying their stay, and warm up to the city. It is one of the less expensive metros to stay; infrastructure (electricity, telephones, water) is possibly the best in India. Chances are that your work place and residence will not be too far. And Kolkata is changing with new shopping malls; coffee parlours, multiplexes, restaurants, flyovers coming up every month.

The incumbent should have post-graduate qualifications in business management from a leading MBA school. Should have at least 7 years experience in QUANTITATIVE  RESEARCH in a leading agency or at a client. The candidate has to be an excellent researcher, with ability to lead and motivate a team to provide the highest quality of research - he/she needs to be passionate about solving client's marketing problems and coming up with insightful and marketing oriented analysis. Proactive proactive client servicing skills are essential as the client is a highly research savvy organisation. Experience in NPD research programme of a large FMCG company would be an advantage; as would be exposure to Millward Brown researches: Link AD Test; Advanced Tracking Programme; Brand Dynamics.

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Subjectline: AVP - Market Research