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After years of research in the making, according to this latest study by ABC Namebank, entitled, "The New-Name-Economy & 2010 Cyber Branding Strategies", there are already some 18,700 companies in the world today that will apply under this new policy, either
by choice or forced by competitive elements, they need to secure layers around their existing brand name identity. Based on their huge budgets, the suggested fee of 100K to 500K is easily affordable. Already, most big companies are either spending millions pushing poorly crafted names or spending millions on defending hit-and-run squatters.

According to this study, there is also a huge second layer of applicants, where some 1.1 Million businesses representing the big commercial interests from all the countries of the world that will enter this arena. These organizations basically have no choice, but to fully embrace the new model, as the performance of their current and existing name identities are already seriously questionable. There are also the Government and Municipal bodies all over the world and thousands of trade associations who would like to form exclusive consortiums to create Cyber-Umbrella-Identities.

The study further refers to the last layers of entrepreneurial players from all over the world, who will enter this arena to quickly become the next eBay, Google, YouTube or Dell, using the mix of multimedia forces and online visibility. The study confirms the role of the dotcom suffix as still being the king, and will remain so until the new system is fully entrenched over the next 5-10 years.

All told, the new registration formula brings a serious high-class tone to the process, the sophistication of creating, building, and playing on this new name economy will be awesome. Only the best-designed and properly-crafted highly-logical identities that will pass the stringent test of the Five Star Standard available on the net will have the chance to join the real race while the others will merely be the spectators. Business naming is a very tactical, black-and-white exercise, and is not to be confused by typical logo-driven agency project.

The study also challenges the high non-refundable costs for being very difficult for non-profit, public organization, developing countries, educational services, and religious and local community organizations, and suggests that the huge economy of scale should bring it to a very moderate fee comparable to a regular highly-automated and stream-lined current global trademark filing fee structure. The approval system should be based on the globally recognized Intellectual Property and Trademark Guidelines making the process highly transparent and easy to decipher the consequences with efficient, quick and cost effective outcomes. The entire program must become a high-speed critical mass to make its global impact and benefit the global users online.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com