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Right now, the global business community at large is very curious to discover the charm of Dubai, and what it is about its business community that works so well. The outside world wants to know who these people are, how they run their projects, and
what they do exactly that is so grand and magical.

While the rest of the world looks in, a recent report on the analysis of the tens of thousands of website listing of Dubai and UAE businesses evaluates three key factors that will eventually construct the cyber highways of Dubai.

Firstly, despite all the fast-paced success without giving away any business secrets, it is not uncommon for many thousands of Dubai websites to be very simple and elementary in their layout, information and functionality. A large majority relies on basic templates with animations and movements that often over-shadow the main company objectives. Furthermore, these types of sites rarely work, as repeat visits erase the novelty, turning off consumers. Almost a decade ago, these models were commonplace in North America, especially during the early dawn of the Internet, but the rapidly changing market forced them to adopt advanced website designs that would better inform consumers.

While there are some very well-designed websites, there are still tens of thousands of business projects with no website at all. This analysis points to the need of information-rich websites that cater to the international market, and spark global interest while appealing to their specific curiosities.

Without a doubt, every business around the globe is keenly interested in Dubai. Each has a different goal, ranging from joint business ventures to exchange ideas, and from trade and barter to moving the entire head-quarters to this jewel in the desert. The intensity and sheer volume of companies hovering from every corner of the globe is at a frantic, record-breaking pace. In response, there are some extraordinary measures constantly being implemented to accommodate foreign interest, and there are hundreds of organizations and agencies running around, helping foreign businesses set-up shop in the booming region.

To take full advantage of this global attention, all businesses must have a precise plan to equip their websites with an intuitive, highly functional, inviting and rewarding website to assist potential customers, offer them in-depth information and leave a lasting impression that will make sure they return.

Inbound and outbound marketing is the newest and fastest way to conduct national image branding. Although it is still cyber-branding based, while the latest tools, creating interesting offers and high quality contents resulting into new products and services in this expanding arena.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com
Article posted on August 9, 2008.