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Introduction

Do you enjoy talking to people, negotiating and making deals? Does constant interaction with people suit you better than sitting in front of a computer? Does travel and
seeing new locations excite you? Then a sales and marketing career may just suit you fine.

Sales and Marketing have been traditionally regarded as ever-green job options for building sustainable and lucrative careers. While traditional sales and marketing jobs have been in the fields of Fast Moving Consumer Goods (FMCG) and consumer products, newer fields in sales and marketing include sales for Information Technology Enabled Services (ITeS) and Internet Sales.

Marketing is defined as the profitable satisfaction of consumer needs. An integral part of the selling process is convincing the customer of the differential superiority of own products over others. The sustained economic growth within Asia is likely to see a steady share of marketing jobs within the industry and to fresh graduates here. This is because sectors like finance, information technology and consulting have cyclical ups and downturns. While in boom years, these sectors make headlines about number of job offers and salaries, during downturns, it is the marketing jobs that remain steady.

People may stop investing in technology during bad economic times, but they still eat the same quantity, brush their teeth with the same frequency, and use soap with nearly same regularity.

The basic driver of demand for FMCG sales is, thus, less elastic to economic downturn. For booming economies like Asia where financial services marketing is also expanding, career options have to be planned taking into account severity of downturns without adequate social security. Most careers span 35 years long, and you can be sure that people will eat, drink and spend on FMCG products even then.

Type of Sales & Marketing

There are multiple ways of selling, as defined below: -

Types of Selling