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Marketing Seminar | Social Media and Consumer - Driven Marketing | IIM Kozhikode

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IIM Kozhikode

Social Media and Consumer - Driven Marketing
Program Director(s): Prof. Keyoor Purani and Prof. Anandakuttan B. Unnithan
July 7-9, 2010
Fee: Residential : Rs. 19,500.00 & Non-Residential : Rs. 16,500.00.

Overview: This three-day program is designed to take you to this world where consumers and communities drive brands through social media and where traditional marketing approaches no longer work. We shall discuss what we need to know and do to optimize your brand marketing efforts in this new world.

Learning Outcomes

  • A fresh perspective on marketing using social media
  • Marketing approaches to use social media effectively
  • Application of communications using word-of-mouth and word- of-mouse
  • Planning and decision making frames for effective marketing using these media.

    • For: The program is designed to appeal to middle to senior level marketing professionals. Brand managers/ product managers and marketing professionals involved in consumer markets will benefit the most from this program.

    Content:

  • Understanding Social Media and Word-of-mouth
  • Antecedents and consequences of consumer conversations
  • Social Media Landscape
  • Framework of Managing Consumer-driven Marketing Communications
  • Social Media Mix and Platform alternatives
  • Buzz Marketing
  • Influencer-led Consumer conversations
  • Viral Marketing
  • Social Networking and other online conduits
  • Blog Marketing

    • For any additional information/enquiry, write to: -
    The MDP Office,
    Indian Institute of Management Kozhikode,
    Kunnamangalam P. O.,
    Kozhikode - 673 571, Kerala, India.
    Phone: +91-495-2803001
    Fax: +91-495-2803010-11
    E-mail: mdp@iimk.ac.in
    Refer: CoolAvenues' MDP Alert


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