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Marketing Seminar | Customer Based Business Strategy | IIM Ahmedabad

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IIM Ahmedabad

Customer Based Business Strategy
Program Director(s): Prof. A. K. Jain & Prof. Rama Bijapurkar
May 6-8, 2010
At IIM Ahmedabad
FEE : To Be Announced

Objectives:

  • Understand proceeses for development of customer centric and market-focused business strategies.
  • Shift the focus of strategy development process from inside-out to outside-in.

    • For:

  • enior executives involved in development of business strategy like, heads of business units, functions, strategic planning, and CEOs of single business organizations.
  • Participation of more than one executive from an organisation would help in improved internalization of the learnings.

    • Contents:

  • Role of consumer/customer insight and market understanding in business strategy development.
  • Frameworks and tools for developing consumer/customer and market insights relevant to business strategy.
  • Processes and frameworks to leverage the insights for developing business strategy.
  • Discuss the applicability of the above in diverse business contexts.

    • Mail your queries to:
    Prof. A. K. Jain: akjain@iimahd.ernet.in
    Prof. Rama Bijapurkar: rama.mail@bijapurakar.com


    For further information, please contact: -
    Manager (MDP),
    Indian Institute of Management,
    Vastrapur, Ahmedabad - 380 015.
    Phone: +91-79-6632 4071-7 / +91-79-6544 9057
    Fax: +91-79-2630 0352 (MDP) / 2630 6896 (General)
    E-mail: mdp@iimahd.ernet.in
    Website: http://www.iimahd.ernet.in/
    Refer: CoolAvenues.com MDP Alert


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