Seminar & MDP Details



IIM Lucknow

General Management Program
Programme Director: Dr. Archana Shukla
November 16-27, 2009
at IIM Lucknow
Fee: Rs. 70,000/-


Objectives: The programme is intended to:

  • Orient participants about the emerging Indian and international business environment.
  • Provide a basic understanding of the managerial systems and processes.
  • Provide basic functional inputs-accounting and finance,decision science,oranizationalbehavior , human resources management, communication skills,marketing, strategy,information technology and business environment.
  • Familiarize participants with requisite anatical tools and techniques.

    • For: The programme is designed for executives who have both people and business management responsibilities and senio-middle executives grown from functional streams.

    Contents:

  • Macro Business Environment
  • Marketing
    • Marketing basics
    • Customer relationship management
    • Marketing research and business forecasting
    • Managing distribution channels
  • Finance
    • Understanding financial statements
    • Concept of value added-EVA/MVA
    • Financial anasis
    • Cash flow statements:Preparation and analysis
    • Cost concepts,cost classification
  • Organization Behavior and Human Resources Management
    • Managing self
    • Interpersonal orientations
    • Working in teams
    • Performance management
    • managerial styles
    • Leadership
  • Strategy
    • Understanding corporate strategy
    • Evolveng competitive strategies
    • Organitional learning and knowledge management
    • Leveraging information technology for competitive advantages
  • Communication
    • Communication skills
    • Negotiation skills
  • Operations Management and Logistics
    • Supply Chain Management
    • Operations Strategy

    For further details, please contact: -
    Sr. Admn. Officer (Academic Services),
    Indian Institute of Management, Lucknow.
    Prabandh Nagar, Off Sitapur Road, Lucknow - 226 013.
    Phone: (0522) 2361889-98
    Fax: (0522) 2360911, 2361843
    E-mail: mdp@iiml.ac.in;
    Website: www.iiml.ac.in
    Refer: CoolAvenues.com MDP Alert


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