IIM Bangalore

Creating and Managing Brand Equity
Programme Director: Dr. Y. L. R. Moorthi
December 01-03, 2004

Overview: It is a programme that offers a take-home. It gives you a brand management plan developed over a three-day period of brain storming.

You will be acquainted with the latest developments in the discipline of brand management. You will get a well-rounded perspective of brand management through inputs on consumer branding as well as technology, service and industrial branding. The inputs will help you develop the broad outline of a brand management plan that can be implemented in your organisation.

For: The Programme addresses senior executives from the discipline of marketing, sales, advertising, product and brand management. It enhances comprehension of brand management among participants who have to deal with brands directly or indirectly.

Programme Contents:

• How to understand brand success and achieve it?

• How to develop and nurture brand equity?

• How to create a deeply embedded brand identity?

Contact:
email: ylrm@iimb.ernet.in

Fees:
Residential: Rs. 22,000/-
Foreign Participants: US $ 800/-
(Compulsory residential programme)

For details, contact: -
Chief Programmes Officer,
Indian Institute of Management Bangalore,
Bannerghatta Road, Bangalore - 560 076.
Phone: 080 - 26582450 Extn. 3203 / 26993203
Fax: 080 - 26584004 / 26584050
E-mail: edp@iimb.ernet.in
Website: http://www.iimb.ernet.in/
Refer: CoolAvenues' MDP Alert