IIM Calcutta
In Association with
DSIR, New Delhi

Technology Marketing and Management
Programme Director: Professor Pulak Das
December 02-04, 2004
IIMC Campus - Joka
Program Fees: Rs. 15000 INR

This Programme has been organised in association with the Technology Management Division of the Department of Scientific and Industrial Research, New Delhi.

Objective: Due to unique nature of technology development and acquisition process and the special characteristics of the market where much of the technology based transactions take place, most conventional product marketing tools and techniques fail when it comes to marketing of technology or technology products. It needs new structure, policy and expertise.

The present course has been designed with the objective of highlighting some of the issues related to marketing of technology and technology based products of national laboratories and in-house R & D labs of industry.

For: The course is meant for senior and middle level R & D scientists and technologists of national and in-house industrial labs.

Contents:

• Management of innovation: Organisation structure, process and policies;
• Technology life cycle and technology marketing;
• Technology marketing: The alliance advantage;
• Managing R & D - Marketing Interface;
• Technology procurement and pricing;
• Technology strategy and R & D positioning;
• Patent and IPR;
• High technology product promotion;
• New product development;
• Case Studies.

Contact:
pulak@iimcal.ac
jsabhat@alpha.nic.in

Mail your nominations and cheques/drafts to:
The Administrative Officer,
Management Development Centre, Tata Hall,
Indian Institute of Management Calcutta,
Joka, Diamond Harbour Road,
Kolakata-700 104.
Ph: 033-2467-8300/9189
Fax: 033-2467-7851/8307
E-Mail: aomdp@iimcal.ac.in
Website: www.iimcal.ac.in
Refer: CoolAvenues' MDP Alert