IIMs Snub MBA Rankings by Indian Media

IIMs Snub MBA Rankings by Indian Media

Delhi, April 8, 2005
(CoolAvenues News Wire)

However, management professionals have welcomed this move, as at present these surveys have become more of a noise rather than providing any valuable insight. "Top ten results of any survey is on expected lines and remaining 10 are noise or an advertising tool, so if one see from a students’ perspective, (these) surveys do not offer anything new?" Says a consultant associated with MBA preparation Institute.

Apart from creating noise, these rankings come very handy for Tier II/III B-schools to create media publicity & get attention of MBA aspirants & their parents. One MBA institute in Delhi came with a full-page paper advertisement about it being better than other IIMs when it was ranked number fourth on some obscure parameter called "industry interface" by a leading magazine.

Over a period of time, MBA education has become big business as more and more students seeks to do MBA given the hype about MBA in media. At present, there are more than 900 MBA institutes in India with 60% of them not having even the basic infrastructure like computers, library, etc., while average fee ranges from Rs. 3 lakh to Rs. 5 Lakh. Hence, in this scenario, B-school ranking is an effective tool for these management institutes to capture market share and rake moolah.

Hence, with IIMs off the B-school Rankings business, the only losers are B-School surveys and B-Grade institutes, and hence, they seem to be the only ones complaining about it.

Concluded.

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