Annual Marketing Challenge 'Marwar 2006' Held at BIM, Trichy

Annual Marketing Challenge 'Marwar 2006' Held at BIM, Trichy

The teams designed many impressive innovative products and came up with catchy names with taglines. To mention a few - Foun "10" Head - Wisdom @ Your Fingertips, Ice-Wear - Chillax, I-Fresh- Freshness Unlimited, etc. Teams also had to design their own advertisement campaigns, for which they were seen running around the campus to identify locations that would give their products better visibility than their competitors.

The teams had to make a presentation, which explained their proposal to a panel of judges. After this, eight products were eliminated and the other eight qualifying teams acquired these eliminated teams.

Personal Selling to customer groups (second year students) and other promotional activities were carried out in the next phase of the event. This was also an opportunity for the first years to interact with their seniors and make new friends. Advertising Spaces were sold out for auction. Each of the eight teams was given virtual money to purchase these spaces. Many charts, posters, danglers were displayed during the course of the event. Heavy promotional activities were undertaken by the teams to position themselves as the prime product of the event. Here, the creativity displayed by the new batch was highly commendable. Some teams had made a brochure and they gave it to senior students during personal selling. One team even made a band to depict their product and gave it to the students. Teams also made jingles for their products.

A complete experience of a trade fair environment was felt on the day stalls were put up by the teams. There were many exciting games, walking mascots, logos, ad campaigns, etc., to entertain the crowd. Teams came up with out-of-the-box ideas to draw attention of the prospective customers. For example, one team gave instant photographs to people visiting their stalls. All this was done to impress the second year students who had 3 valuable votes each to cast in favour of the teams they felt were the best.

And after all the hard work, came the day of final judgment. Teams had to prepare a Business Plan and present it before a panel of judges. The presentation included details of the target market, marketing strategy and financials. Teams also had to make an ad and perform it on stage.

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Contributed by -
Aadarsh H.,
PRCom,
BIM Trichy.

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