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NITIE Organizes Field Sales Event - MANDI - in Association with NGO Navnirmiti

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NITIE Organizes Field Sales Event - MANDI - in Association with NGO Navnirmiti
"Toys on street, making dreams concrete."

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NITIE's students have also related instances of Tangrams and Jodo boxes selling like hot-cakes on the suburban railway between Andheri and Churchgate. Interestingly, a manager from HDFC Life insurance and a manager at Shopper's Stop, impressed by a group's sales skills, offered its members part-time jobs and summer internships, respectively.

"A teacher from Kendriya Vidyalaya, to whom we narrated the history of Navnirmithi and its association with NITIE for the past five years, was touched to note that the proceeds of this exercise were to go towards educating disadvantaged children. She bought 3 boxes of Jodo at one go!" according to Aparna.

Abesh recollects, "Through our Rotaract Club, we approached an NGO, located in Hiranandani, that looked after the education of children of construction workers. Not only did they buy the products, they also requested that we carry out a live demonstration in their organization the following weekend."

Dawn, another management student of NITIE, sums up the twin principles - "Mandi is as much about refining our management skills as giving back to the section of our community that is less fortunate than us."

It is estimated that the 200-odd NITIE students have driven up sales to touch a record 2.25 lakhs. Like in every year, the entire amount collected will go back to the NGO Navnirmiti. According to Dr. Nandkumar Jadhav of Navnirmiti, this exercise contributes close to 25% of Navnirmiti's annual revenue.

As management students of NITIE, we feel proud to be associated with Navnirmiti's cause which is synonymous to our institution's belief - that management is as much a science as an art form and that it needs to be leveraged in order to effectively straddle the worlds of enterprise and profit with social responsibility.

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Contributed by -
Harsha Venkatesh,
Media Coordinator,
Management Class 2007,
NITIE, Mumbai.






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