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MICA to Organize MICANVAS '06, the Annual Brand Management Festival

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MICA to Organize MICANVAS '06, the Annual Brand Management Festival
Theme: "The Black Box - Unlocked"
October 27-29, 2006

Previous

Speakers invited this year include Mr. Dalip Sehgal (Executive Director, New Ventures, Hindustan Lever), Mr. Santosh Desai (President, McCann-Erickson), Mr. Ravi Naware (Chief Executive, ITC Foods), Ms. Vinita Bali (CEO, Britannia), Mr. Sam Balsara (Chairman, Madison Media), Mr. Kunal Dasgupta (CEO, Sony Entertainment Television) and Mr. Shantanu Khosla (MD, P&G India).

The competitive events range from business plan competitions, like Cerebrus, to the hard-sell event, Sell Hell, to informal events like the Treasure Hunt and theme-based quizzes. The events will be interspersed with workshops on just about everything, from Integrated Marketing Communication insights, to Salsa Dancing, while the nights will be spiced up with performances by popular rock bands. The grand finale will be a party to end all parties, when all the participants will dance the night away.

Apart from the top-of-the-line B-schools, MICA has for the first time thrown MICANVAS open to undergraduate colleges, providing them with an opportunity to put their talent right out there on a stage that doesn't get any larger than this. For all those of you who thrive on challenges, who'd take the rollercoaster without batting an eyelid, who live for the ride and not the destination, all roads lead to Micanvas. The quest for the very best has begun.

Concluded.

Related Links: -
+ Confirmed Speakers' List & Final Events Scheduled During MICANVAS'06 at MICA


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Contributed by -
Team Interface,
Mudra Institute of Communications, Ahmedabad (MICA).






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