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Synapse 2K5: The Marketing Seminar at IIM Kozhikode A business case contest based on a live social marketing situation featuring former Olympian P.T. Usha's Athletics Training Academy, U.S.H.A. (Usha ScHool of Athletics), is one of the highlights of the event. The U.S.H.A project is a dream to take talented but economically disadvantaged children from the hinterlands, and groom them into world-class, indeed world-beating, athletes. We invite the best brains from top B-Schools across the country to analyze the current scenario surrounding U.S.H.A., and suggest new, more effective business models. Participation is open to MBA students from all management institutes across the nation. Industry delegates, entrepreneurs, professionals and students are cordially invited to attend the seminar, and share in the intense learning experience that it will certainly be. Interacting with such a galaxy of widely experienced speakers from varied backgrounds will allow all participants to partake from the abundant mine of their practical experience. The participants will better understand how branding works today and how to deploy the various tools that form a marketer's arsenal. Interested parties can gather more information at http://intranet.iimk.ac.in/~synapse/ or contact media@iimk.ac.in Concluded. Click here to post your views/ comments/ experince on this... Contributed by - |
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