Stefano Pelle of Perfetti Van Melle Addresses Budding Managers at IMI, New Delhi

Stefano Pelle of Perfetti Van Melle Addresses Budding Managers at IMI, New Delhi

How many people have access to the Internet in India? How many companies opt for advertising online? And why online advertising is growing at such a fast pace? These were the issues on which Mr. Stefano Pelle, Vice President and COO, Business Unit Russia and South Asia, Perfetti Van Melle Group, and Chairman of Perfetti Van Melle, India, enlightened the students of the Delhi-based International Management Institute (IMI) which has come up as one of the leading management institutions.

Mr. Stefano Pelle of Perfetti Van Melle at IMI, Delhi

Perfetti Van Melle is a privately owned company producing and distributing candies and chewing gums in more than 130 countries worldwide. It is the 3rd largest confectionary group in the world and the first to represent in the main Asian market. Employing over 14,000 people and operating 32 companies throughout the world, Perfetti Van Melle has a true global reach. Global brands - Mentos, Frisk, Fruittella, Alpenliebe, Golia, Happydent, Vivident, Big Babool, Airheads, Chupa Chups, and Smint.

Mr. Pelle highlighted the advantages as well as cautions associated with online advertising. "Online Advertising is projected to grow at a CAGR of 18.3%, reaching 77 US $ billion in 2011," said Mr. Stefano Pelle.

Next

Contributed by -
Varun Khetawat & Chavi Agarwal,
Memebers, Junior Media Cell,
International Management Institute (IMI), Delhi.

MBA Alumni \| MBA Students \| MBA Aspirants \| MBA Forums