Dept of Business Economics, University of Delhi, Organizes Seminars on Marketing & Finance

Dept of Business Economics, University of Delhi, Organizes Seminars on Marketing & Finance

Friday, 14th August, was an eventful day for the students of MBE, Department of Business Economics, University of Delhi, South Campus. The Marketing Society MARKBIZ and MBE Finance Club, each organised seminars to give students

insights on "STP Process" and "Asset Liability Management".

The speaker for the Marketing presentation was Mr. Arvind R. P. of Britannia Industries Ltd. Apart from providing an in-depth knowledge on "STP Process", he gave insights on "How to Enter a New Market & New Categories". Mr. Arvind has immense industry and market research experience. Previously, he was working with TVS where he and his colleagues developed a model for the company to enter in the Indonesian market. He interacted with the students at length and explained the various challenges involved in entering a market; the methods to be followed while analysing and identifying the appropriate market, and getting the idea across to the prospective consumers, and the various approaches and tools involved in doing so. During his presentation, he asked students to interact, give innovative and out-of-the-box ideas with fresh approach.

The second seminar, organised by the Finance Club, was on the very relevant theme of "Asset Liability Management" by banks. The speaker was Mr. D. Chand, AGM, Risk Management Division, Punjab National Bank. Mr. Chand has fourteen years of experience in a multitude of fields such as porfolio management, risk management, etc. He explained to students the dynamism of the banking industry and the continuous need to evaluate and re-evaluate the performance of its assets and liabilities, given the liquidity and interest rate risks that each bank faces. He also elucidated the various methods and tools used by banks at the national and international levels to combat the volatility of the industry.

The seminars were informative and educative not only for the students who are specialising in these fields but for those students as well who are relatively new to the field of marketing and finance. On the outset of seminars, renowned faculty members of department asked budding biz-eco managers to keep an eye on happenings of finance and marketing world, and at the end of the same, gave their succinct but invaluable insight on themes.

Concluded.

Contributed by -
Amit Srivastava & Anmol Soni,
Media Cell, MBE,
University of Delhi South Campus, Delhi.

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