Marketing & Advertising Summit 'Advent' Held at MDI-Gurgaon

Marketing & Advertising Summit 'Advent' Held at MDI-Gurgaon

Mr. Jitender Dabas, Vice-President & Strategic Planning Director of JWT, spoke about the death of traditional advertising and the future of the advertising industry in the emerging national economy. Mr. Dabas expressed concern over the sourcing

of talent for the advertising industry but sounded optimistic of change especially with pay packages in the industry being hiked in the United States. Mr. Alok Marwaha, MD of Kloeckner Pentaplast India, related his experience of entrepreneurial marketing while establishing a Greenfield project for Renolit AG in Thailand.

Among other events to be held during Advent were Q'riosity, the Blockbuster Connect Quiz, and GrafiTEE, the online t-shirt designing contest. Participation in Q'riosity reached overwhelming proportions, with over 300 teams from 27 business schools across the country trying their luck at the jackpot. In addition, on-the-spot audio-based ad identification contests, brand tagline-related dumb charades, and impromptu speech contests added to the flavour of the event.

With events that led to substantial learning without compromising on the fun element, not to forget the attractive prizes worth Rs. 70,000 sponsored by ICI Paints, Innocean and Myntra.com, Advent proved to be a roaring success among marketing enthusiasts all over the country in its quest for promoting student enthusiasm in the dynamic atmosphere of advertising.

Concluded.

* Contributed by -
Corporate Communications Cell,
Management Development Institute (MDI), Gurgaon.

MBA Alumni \| MBA Students \| MBA Aspirants \| MBA Forums