XLRI, Jamshedpur Signs MoU with University of Muenster, Germany

XLRI, Jamshedpur Signs MoU with University of Muenster, Germany

XLRI, Jamshedpur has signed an MOU with University of Muenster, Germany for Student Exchange, Faculty Exchange, Joint Research Projects and Joint Development Programmes on October 1, 2008. The MOU was signed by Dr. Manfred Krafft, who heads Marketing

Centre Muenster (MCM) at Muenster University, and the Chairperson of International Relations, Prof. Jittu Singh, at XLRI. XLRI is the first B-school partner for Muenster School of Business Administration & Economics in India.

Dr. Manfred Krafft from University of Muenster, Germany, addressed the students of XLRI on the occasion of signing of the MOU between the two universities. He delivered a presentation to XLRI students regarding the courses and programs offered by Muenster.

The University of Muenster established in 1780 is located in the Muenster city of Germany. It is primarily a student city with a 1200 year long history and was recently recognized as the 'Most Liveable City in the World' by International LivCom. The University, which is third biggest in Germany with over 40,000 students, is also one of the most renowned universities of Europe. It has 15 schools and 130 programs ranging from Anglistics to Zoology.

The Muenster School of Business & Economics, which offers management education, has four divisions in Business Administration, Economics, Information Systems and Economic Education. The Business Administration division is further sub-divided into the centres for Accounting, Finance, Marketing and General Management. The school offers Bachelor, Master's, Executive and Doctoral Programmes in each of the above functions. There is also a separate International Relations Centre which looks after the coordination of Exchange Programmes with more than 70 partners world-wide including the Copenhagen Business School, Denmark, Virginia Polytechnic University, USA and the University of Melbourne, Australia.

Dr. Krafft, a distinguished professor in marketing function, also talked about his latest research based on 'Customers as a Source of Innovation'. He highlighted out the increasing trends among successful companies like Texas Instruments, Microsoft, Volvo, Amazon and Google to leverage their customers for product innovation. This has not only resulted in reduced costs for new product development, but has also ensured products which are more aligned with the societal needs.

Concluded.

Contributed by -
Gayathri Krishnan,
Executive Member,
External Linkages,
XLRI, Jamshedpur.

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