Events on Second Day of Confluence 2008 Center Around Unifying Theme "Wheel of Fortune"

Events on Second Day of Confluence 2008 Center Around Unifying Theme "Wheel of Fortune"

Nestle, the fastest growing FMCG Company in India, believes wealth creation can happen only through good brands. He also added the offerings should be a balance of acceptability, affordability and availability. "In the era when customers are dictators, availability will

be our biggest challenge," opined Mr. Kannan.

Mr. Nikhil Chand, an alumnus of IIM Ahmedabad and currently working as Marketing Manager, Chocolates, Nestle India, gave a brief description about the ‘Munching Forward’ case study contest. The study given to the students from various B-schools from across India mainly tries to identify the key leverage points for the brand ‘Munch’ such as the target segment, availability to consumers, support on television including celebrity presence in the advertisements, etc.

A total of 35 teams have registered for the competition from 14 different management schools across the country. Two rounds of the competition will be held over the next two days, day one will focus on data analysis and strategic thoughts while day two on creativity, attention to detail and impact. Mr. Kannan and Mr. Chand were accompanied by Mr. Puneet Dua, Business HR & Sourcing Manager for Nestle South Asia Region.

Also planned later during the day was a video conference session with Mr. Sam Pitroda, the Chairman, National Knowledge Commission & Chairman & CEO, World-Tel Limited.

The events will be centred on the theme "Crisis to Control" on November 22nd, which would seek to draw lessons from the major crises the world has experienced.

Concluded.

* Contributed by -
Pratik Ved,
Secretary - Media Cell,
IIMA Confluence 2008,
Indian Institute of Management, Ahmedabad.

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