Seminar Series Confluence '09 at DoMS, IIT Delhi Discusses "Marketing in the Time of Recession"

Seminar Series Confluence '09 at DoMS, IIT Delhi Discusses "Marketing in the Time of Recession"

Mr. Deepak Shetty, Vice President, Domestic Sales & Marketing, MoserBaer India Ltd., said that although the blank CD division was almost recession proof, there was still the impact of changes in consumption patterns with the retail industry seeing a slump worldwide. The other point he focused on was how the internal morale of the team was vital to success and, thus, internal marketing was essential at this juncture.

Panel Discussion Being Held at DoMS, IIT Delhi During Confluence '09

The Director of Srinathji Ispat Ltd., Mr. Gaurav Gupta, spoke on the steel industry and the automotive industry, both of which he has businesses in. Emphasizing that there were a lot of budget constraints, he added that this was not the time to stop marketing and that companies should work with what they have. In fact, most companies suffering now, had leveraged themselves a lot during the economic boom and advocated the need for a conservative approach.

Mr. Sandeep Amar, Head of Online Marketing & Business, Simplymarry.com, Times Business Solutions Limited, The Times Group, took up from Mr. Gupta and reiterated that this was the time for conservatism. He stated that one ought to always be completely aware of the medium one is using to advertise and that planning was more important than spending.

A Q&A session soon followed with the panel members having to field varied queries from the audience members.

The first session of Confluence saw enthusiastic participation from both the industry and the students, not just from DMS but other B-schools. This will hopefully set the trend for all future Confluence sessions and each will be a greater success than the predecessor.

Concluded.

* Contributed by -
Mary Parayil,
Media Committee,
Department of Management Studies,
Indian Institute of Technology, Delhi.

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