IIM Indore aims to Bridge the Gap Between a Marketer's Plans and Consumer's Mind in Utsaha 2009

IIM Indore aims to Bridge the Gap Between a Marketer's Plans and Consumer's Mind in Utsaha 2009

The students set up innovative games and interactive events through which the consumer behaviour was observed and noted down. The abundant footfalls ensured that sample data was gathered helping the students to draw significant insights.

This was solely possible due to the abounding energy of the students which was matched easily by the people visiting the mela. The students and the villagers mingled easily which made the whole experience a memorable one for all the people.

The Sarpanch, Mr. Sundar Patel, was heard calling it “Anokha Utsaha” and felt that “it was great to see that a national level institute like IIM to come down to the masses and rural India with such an innovative initiative.” He also wished the students a “bright future” with the hope that they shall “continue such initiatives for rural India once they start working in different corporate sectors”.

Now Utsaha comes to a close. All that remains is the analysis of the abundant data collected and the conclusions withdrawn from them. But what shall remain with the students for a very long time is the rich experience they gathered through this event. For many of them who have lived in cities all their lives, it was an eye opening experience and the skills they developed in the last few days would undoubtedly stand them in good stead for their sales and marketing careers ahead.

Concluded.

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Contributed by -
Media & PR Committee,
IIM, Indore.

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