IIM Indore Celebrates Ahvan '09

IIM Indore Celebrates Ahvan '09

Others defined it as a “podium to identify future leaders”, with one participant going to the extent of saying that “Ashwa is akin to alchemy”. Dr. Vijay Menon, Organisational Design Consultant at IAS Mussoorie, one of the judges for the event, beautifully captured the essence of a true manager, defining it as a person who has the “simplicity of conception coupled with originality of expression”.

The first round of the event was a quiz, but with a difference. The concept of the quiz was: “The wrong answer is the right answer” – the group was divided into five teams, and questions were posed to them, to which they had to give the wrong answer. The quiz was more of a test of team skills than intelligence, as the quizmaster, Dr. Vijay Menon, mesmerized everyone present with his depth of knowledge on topics as diverse as World Wars and Bhagwat Gita. In the words of one of the contestants, Karthik R, one had to just “trust his instincts” more than anything else to conquer the quiz. The quiz turned out to be a close affair as the margin of victory was very slim.

The second round was a rapid chess round, where the participants became the warriors, with each member having to satisfy a personal agenda, as well as a team goal. The game was a test of intellect as well as team-building skills, as each and every move was debated among the participants.

The third round divided the group into teams yet again, and gave them a commodity to prepare a marketing plan around. The concept was: “It’s easy to create a marketing plan around gizmos, how about creating a plan around objects as simple as a broom!”. Teams were given objects like shoe-lace, broom and rope. The round involved giving a presentation to a panel of judges consisting of Prof. Ashish Sadh and Prof. Sabita Mahapatra, of IIM Indore, who keenly analyzed each presentation. The presentation also involved a commercial, which brought out the creative talent inside the participants.

Simultaneously, a workshop on online marketing by Google Adworks was a huge crowd puller. The workshop started with an address by Mr. Siddhartha Tiwari, a Product Specialist from Google talked about the changes that have happened in the world of marketing, how consumer demands have changed and how the companies have reacted to this change.

Contributed by -
Media and Promotions Team,
Ahvan,
Indian Institute of Management, Indore.

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