JBIMS Mumbai : Interactive Session with Mr. Siddartha Roy Kapur, CEO, Motion Pictures

JBIMS Mumbai : Interactive Session with Mr. Siddartha Roy Kapur, CEO, Motion Pictures Gave Students an in-depth insight of Media Sector

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Talking about the issues concerning the balance between the creative and commercial aspects of a movie, he said that both the departments have to work in tandem and cannot do without each other. While it is extremely essential to have good content and creativity in the film;

the other professional aspects such as marketing and PR play an equally important role in the success of the film. Discussing the changing face of the movie business, he explained the increasing role of insurance in the film making process, especially since these are the emerging roles in the business that we as managers can contribute heavily to. Responding to one of the queries by students , he explained how the whole distribution network of a movie works. He insisted that there is great potential for cross country movies in India as well as animation movies.

Sharing about his tenure at Star Media, where he was a part of the strategic planning team instrumental in changing the face of Star in 2000 along with the launch of Kaun Banega Crorepati, Mr. Kapur took the students through the process and the idea behind those decisions in Star Media. better to learn from than Mr. Kapur himself. His tenures at various marketing roles at Star, to his growth at UTV left the students in awe and wanting to learn more. Taking up the issue of piracy, he discussed the loss that the industry goes through and the ways they are trying to conquer the problem.

Finally, recalling his days at JBIMS, he advised the students to listen to their heart and carve out a career path for themselves based on what they like. Having given up a lucrative job with a top FMCG himself, he insisted that media was his choice by heart and that students will be better off if they work in the domain that they like and not get influenced by the aura surrounding the companies at such a top B-School.

Having got a taste of the media sector from a person of Mr. Roy's stature, who being an alumnus of JBIMS himself made the audience feel at home, the students were left longing for more. The session ended with great applause and appreciation for Mr. Kapur who was very happy that students were taking keen interest in Media as a career, quite against the traditional norm. The session definitely gave the students an in-depth insight on a new field and who better to learn from than Mr. Kapur himself.

Concluded.

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Contributed by -
Dishant Shah & Sameer Dohadwala ,
The Corporate Relations Committee,
JBIMS, Mumbai.

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