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Understanding Business School Rankings in 2007

- by Nunzio Quacquarelli *

Previous

Page - 6

Finally, the QS World MBA Tour/TopMBA.com Recruiter Research, published by QS, takes input from international MBA recruiters. In response to concerns with rankings, Topmba.com presents its results on the web, in the form of a 'Scorecard', which allows MBA applicants to create their own ranking of schools.
Schools can be selected from a comprehensive list of 20 different search criteria, and then ranked according to personal preferences, in an online easy-to-use format. The scorecard is based on audited data straight from recruiters and schools all over the world. If a candidate is only interested in reputation with recruiters, they can see the results set out in Table 1. However, most applicants will include some weighting for placement results, strength of faculty or perhaps availability of scholarships.

Rachel Tufft, Marketing Director at Manchester Business School, feels, "Scorecard is the most in-depth and interactive information tool available for MBA applicants today." The MBA Director at Cranfield adds, "TopMBA.com Recruiter Research adds a great deal of value because it is a clear statement from the marketplace about the popularity of international MBA programmes with recruiters. It also gives us a clear indication of what we need to do to improve. Any improvements we make to enhance our visibility amongst recruiters will be of direct benefit to our students - another sign of useful research."

Ultimately, the main problem with rankings is that they pretend to make objective something that is fundamentally a very personal and subjective thing. Users need to delve into each ranking and identify the elements that can provide useful information or insight into schools that may interest them.

Concluded.


Source: -
Nunzio Quacquarelli
Website: www.topmba.com


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