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5.3 MARKETING

Kellogg has long held prime position in this field because of seminal work by gurus like Philip Kotler. In recent years, marketing has become almost a science under the watchful eyes of statisticians working at top business schools. Sophisticated
analytical techniques like conjoint and cluster analysis have allowed customer segmentation to be taken to new degrees of precision. The growth of the Internet and the collation of databases containing detailed customer profiles, have only served to heighten the value and sophistication of marketing tools for achieving competitive advantage.

In Europe, marketing expertise is dispersed across many countries. INSEAD is the most highly rated by recruiters in Europe. Spanish schools are also strong in this field - IE Business School and IESE feature well. In the UK, London Business School, Manchester Business School, Cranfield and Warwick Business School receive the most frequent mentions from employers. Italian and French business schools are less well known in the field of marketing. SDA Bocconi remains the best-known Italian business school and its reputation extends to many fields, including marketing, despite its being known for its general management MBA. ESSEC and HEC Paris also receive recognition, with ESSEC offering a specialist MBA in Luxury Brand Management.

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Back to Index Global Recruiter's Top 100 Business Schools 2007

Source: -
QS World MBA Tour - QS TopMBA.com International Recruiter Survey 2007
© QS Quacquarelli Symonds Ltd. 2007
Website: www.topmba.com