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Some of the strategies employed by corporates to address the evil of attrition have been: -

1. Bonding techniques
2. Pressure relievers
3. Housing
4. Cash incentives
5. Career guidance
6. Education

Summary and Conclusions

We can safely conclude that attrition in the ITES sector has the potential to derail what promises to be a multi-billion dollar export earner for India. It is possible to temper high attrition rates by adopting a strategic approach to the management of human capital where there is synergy between the personal development goals of employees and the developmental goals of the company

The BPO industry will have to bear with the inevitable evil of attrition for the coming decades but with strategic implementation of the above mentioned methods, it could result in a better work place and with lesser attrition rates.

Concluded.

* Contributed by -
Srinath Raj Kasi,
PGDIM XI,
NITIE, Mumbai.

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