Big Bazaar: The Brand Building Challenge

- by Ravi Bhatia *

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Exhibit 4: Kunde Model (2000)

Exhibit 5: Organization Value & Customer Value Matrix

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* Contributed by: -
Ravi Bhatia is a second year student of PGDM at IIM Calcutta. He is an Engineer with honors degree from IIIT Allahabad. He has worked for India's number one private life insurance provider and leading communication software provider, and has authored several articles and press-releases.
Article posted on January 25, 2009.

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