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Strategy #2

While infrastructure is a problem, another problem at the other end of the chain is the lack of knowledge about computers. Unless computer literacy is imparted, all the infrastructure and online services are going to be of no use.
So, government should take initiatives to start campaign to provide basic computer literacy. In this whole transaction phase, care and patience needs to be taken, because this process would take a lot of time.

Strategy #3

We need to use e-commerce to create awareness among the industries and companies. We need to convey the benefits like narrow supply chain, cheap labor, and lower transaction costs to the companies. At the same time we need to maintain the regions own strengths and highlight them to the companies. This can be done by creating web-portals, giving details about the place and its strengths. We also need to give the right image about rural people, not as slow moving but smart and intelligent people. This needs to be done by highlighting examples of the people from the same regions and what they have done. Also, some examples highlighting the use of e-commerce and success stories associated with the same need to be shown.

Strategy #4

Government should also provide incentives to the companies to come and perform business in the rural areas. Specific subsidies can be devised for the same. Even though, such subsidies are available in India, its specific association has not been made. A specific cord between e-commerce and incentives to work on the same should be shown.

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* Contributed by: -
Nishant Waghela,
Alumni of IIM Ahmedabad,
Working at SBI, Mumbai.