Using E-Commerce to Fuel Rural Growth in India

- by Nishant Waghela *

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To change this, ITC has got into the biggest e-venture by corporate world. E-choupal has been devised specifically to remove the intermediaries. A typical value chain with the presence of e-choupal is shown below: -

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* Contributed by: -
Nishant Waghela,
Alumni of IIM Ahmedabad,
Working at SBI, Mumbai.

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