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System Article | Using E-Commerce to Fuel Rural Growth in India

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Using E-Commerce to Fuel Rural Growth in India

- by Rohit Garg *

Previous

Page - 5

Threats

  • Outdated mindset of bureaucracy - Governments need to be motivated to approve policy framework to facilitate private-public partnership

  • Maintenance of computers and other equipment is difficult and expensive in rustic villages.

  • The judicial machinery is already overworked - Will the cases arising out of e-commerce fiascos over transactions be ever sorted out? Is judiciary knowledgeable enough to deal with such cases?

    4. Rural Growth Vehicles

    If one carefully looks at each weakness discussed in SWOT Analysis (Section 3), one will find that each weakness leads to a bigger problem hindering rural growth. If each weakness is systematically tackled, rural growth can be unleashed. Have a look at the table below that tries to establish the above link.

    Weakness Weakness leads to this problem... If problem solved, then it will lead to...
  • Lack of communication links
  • Low telephone penetration
  • Low Internet penetration
    		•  Lack of Information
  • Access to markets for agricultural produce using Internet.
  • Better distribution system
  • Better communication with migrated sons & daughters to towns through a mixture of Internet and cell phones
    		•
    Lack of computer literacy Lack of latest know-how on agriculture. Distance education through a mixture of television and Internet
    Lack of finance with villagers to buy computers Perpetual debt Access to micro-credit / micro-finance at cheap rate
    Lack of basic health services Ill health of humans as well as cattle Tele-medicine for remote villages
    Lack of employment opportunities Lack of sustainable revenue models Example: A lady in village buys a telephone connection and opens a STD booth
    Irregular power supply to run computers Lack of reliable rural electrification Access to low powered computers, like indigenously developed Simputer.

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    * Contributed by -
    Rohit Garg,
    Final Year, PGDM,
    S. P. Jain Institute of Management & Research, Mumbai.

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