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Technology Management | "Rural Development with the Aid of E-Commerce in Indian Context"

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Rural Development with the Aid of E-Commerce in Indian Context

- by Sambit Kumar Mishra & Ashok Kumar Chandra *

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These include access to global supply chains, the costs of marketing, obtaining vital input resources, conducting research and development, and all manner of financial transactions. In short, many business functions that previously depended upon large, integrated organizations - from record keeping to sales to training
to administrative and secretarial work - are now increasingly "outsourced" to small or specialized companies or the self-employed. This arrangement offers flexibility and customized work arrangements to both clients and employees.

Most of these types of business opportunity require basic computer literacy such as word processing and Internet browsing skills. This implies that successful entrepreneurs will be those with some skills and training in these technologies, as well as an understanding of the basics of business management and finance. As discussed below, it will be in the interest of the government as well as the private sector to support accelerated education programmes in these areas, to facilitate the rapid growth of new small business development.

Ensuring Global Participation

Another revolutionary feature of Internet-based commerce is that it expands the size of any business's potential market from its immediate geographic locale to a potentially world-wide arena. This unparalleled expansion of market access and opportunities for existing and new businesses has created a potential for accelerating economic growth in developing countries, including relatively poor and rural areas. The process of discovering how to tap these global markets, and how countries, communities, and entrepreneurs can get more leverage for their unique skills and knowledge, is only just beginning in most countries.

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* Contributed by: -
Sambit Kumar Mishra & Ashok Kumar Chandra,
Ph.D. Scholars,
Institute of Management,
Pt. Ravishankar Shukla University, Raipur.


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