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Technology Management | "Using E-Commerce to Fuel Rural Growth in India"

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Using E-Commerce to Fuel Rural Growth in India

- by Shruti Rustagi *

Previous

Page - 9

Figure 1: The Value Chain - Farm to Factory Gate

Source: Indian NGOs Case Study

For e-Choupal, ITC installs a computer with solar-charged batteries for power and a VSAT Internet connection in selected villages. A local farmer called sanchalak (conductor) operates the computer on behalf of ITC, but exclusively for farmers.

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* Contributed by: -
Shruti Rustagi,
Indian Institute of Management, Lucknow.


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