Offers from Diverse Sectors Delight MICA Students During Placements

Communications management as a discipline saw a new high with the culmination of final placements at Mudra Institute of Communications, Ahmedabad (MICA). The placement activity at MICA for the twelfth batch of the flagship Post Graduate Programme in Communications Management (PGPCM) graduating in 2007 met with a resounding success, with the entire batch being placed on first day of placements.

This only goes to show the growing acceptance of the high quality of talent that MICA provides to the industry. Quite in line with the trend witnessed in recent years, the diversity in terms of job profiles went up considerably this year, with a substantial tilt towards management and marketing communications. This validates the increased requirement for professionals with holistic marketing perspectives in the leading organizations of the country.

A total of 50-plus companies participated in the process with nearly 120 offers for a batch of 72 students. Of these 17 were first-time recruiters who were very satisfied with the quality of human capital on offer at the campus. 10% of the batch was placed through the lateral process (for candidates with work-experience) and a total of 9 Pre Placement Offers (PPOs) were made to the students prior to the placement week.

While traditional recruiters such as Leo Burnett, IMRB, Hindustan Times and Starcom made their offers, students also received offers from other diverse sectors such as FMCGs, entertainment, insurance, retail, apparel & textiles, consumer durables, IT, business & data analytics, telecom and consulting. Some of the renowned names that recruited include Ernst & Young, Hewlett Packard, Essar, Godrej, Tata, Aditya Birla Group, Hero Honda, Titan, Hutch, Times of India group and Adlabs.

According to Nikhil Raval, Manager - Placements, "What is particularly noticeable is that the advertising and market research agencies showed a refreshing improvement in job profiles and pay packets, recognizing the distinct creative streak of MICAns."

The average compensation offered for the batch of 2007 was Rs. 7.25 Lakhs per annum, the highest being Rs. 9.5 Lakhs per annum (offered by Essar Group of Industries) - which is quite a feat considering that MICA caters predominantly to the marketing communications discipline. This goes to prove the worth of quality marketing communications professionals developed at specialized institutes like MICA.

Says Prof. Atul Tandan, Director - MICA, "The quality of placements this year has only proved the maturity of understanding setting in among the recruiters with respect to the management and marketing communications skills possessed by MICAns in all disciplines."

All in all, Placements 2007 has proved yet again that MICA is unmatched in terms of catering to the requirements of innovative marketing and marketing communications professionals.

Concluded.