To understand international business from both macroscopic (wearying marketing environment, Regional Trade Blocks, WTO) and microscopic (competitiveness, technology and cost positioning. International bench-marking viewpoints.)

Rising up global standards of sales, profitability, technology and productivity.

Global Marketing Strategy and International Entry and Expansion strategic Modes.

Strategies for successful export and import management.
      o Building International Competitive Advantages.
      o Building Multidimensional Capabilities.
      o Global Sourcing Strategy: R&D, Manufacturing and Marketing Interfaces.

For: Middle and senior level officers from both private and public sector organizations who are in export market and want further increase their internationalization process. Even those who are planning to enter into international market & international organisation representatives in India this course will be immensely beneficial.

Contents:

International Business Environment (Understanding Cultural and Social Forces, Understanding International Political and Legal Forces and its bearing on International Business). Expanding Abroad: Motivations, Means and Mentalities.

Screening International Marketing Opportunities. Country and Market Analysis.

Market Entry and Expansion Strategies (licensing, local manufacturing, Joint Ventures, Strategic Alliances, Equity Participation, Subsidiary Development).

International Product Strategy,

Pricing for International and Global Markets.

International Channels of Distribution.

Developing Strategic Capabilities: Building Layers of Competitive Advantage.

Managing across Boundaries: The Collaborative Challenge.

Building Multidimensional Capabilities: The Management Challenge.

International communications and Negotiations.

Mail your queries to
Prof. Prashant Salwan : psalwan@iimidr.ac.in

For any additional information/enquiry, write to: -
Programmes Officer-MDP,
Indian Institute of Management Indore,
Pigdamber, Rau,
Indore - 453 331.
Tel: + 91-731-2399101-9, 5058367-72, 2399110 (D)
Fax: + 91-731-2399115
E-mail: mdp@iimidr.ac.in
Website: www.iimidr.ac.in
Refer: CoolAvenues' MDP Alert

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