SIBM, Pune
Presents
Summit SIBM: Convergence of Ideas
September 2006

Previous

Marketing Communications Meet
Theme - The Art of Customer Seduction

Fragmented markets, fragmented media and clichéd advertising are posing serious challenges to marketers in terms of defining the audience, breaking the clutter and reaching out to the customer.

The Art of Customer Seduction is all about enticing the customer, not by insulting his intelligence but by arousing his senses. For this, we propose the four P’s of Seduction - Personality, Promise, Panache and Publicity. Personality encompasses the product and the consumer. Promise embodies the core of the brand. Panache is stylish execution. Publicity is the hype associated with the brand.

Contact Details

Mayur Jain
Phone: 0-9823729146
Saket Sutodiya
Phone: 0-9860350868
E-mail: summitsibm@sibm.net

Concluded.

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