Programme Overview: Understand the key parts of the strategic planning model: define your core values and purpose, identify trends, target your most profitable customers, build a sustainable competitive advantage, and translate strategy into action at the property level by generating B.I.G. ideas.
Lessons will be drawn from successful hospitality (and other) companies worldwide using these concepts to develop a better business practices. The workshop will be conducted in an interactive form with several practical group exercises built into the program to enable you learn tools to think and plan more strategically, as well take away ideas for implementation.

Who Should Attend: Top management team members of hospitality businesses who want to improve their strategic planning approaches to better define their business, identify key market opportunities, target profitable customers, organize their business for success and do more with less to generate greater revenue and profit. Organizations and suppliers that serve the hospitality industry and want to better understand the problems, challenges and business objectives of their clients are also invited to attend. Entrepreneurs who want to enter the hospitality business and want to understand key trends, opportunities and successful strategies used by the world’s best companies will find this course a valuable opportunity to learn about strategies that work and avoiding those that fail.

Apply online at www.isb.edu/execed

You will need to complete and return the application form to the Manager, Marketing Services. Please include the cheque/ draft toward the programme fee along with your application. You can download an application form in PDF format or request to get a brochure.

For more information, contact:
Marketing Services,
Centre for Executive Education, Indian School of Businss,
ISB campus, Gachibowli, Hyderabad - 500 019.
Email: execed@isb.edu
Call: +91 40 2300 7041/42
Check: http://www.isb.edu/execed
Refer: CoolAvenues.com MDP Alert

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