IIM Kozhikode

Creativity for Competitive Advantage
Program Director: Prof. S. Jeyavelu
April 04-06, 2007
At IIM Kozhikode
Fee: Rs. 15,000/- (Residential); Rs. 12,000/- (Non-Residential)

Objectives: In a hypercompetitive and turbulent world, routine and repetition has no value. Managers are facing the dilemma of responding to day to day challenges with unique solutions going beyond the past or loose out to the competition.
Creativity has the potential to enable managers to cope with these extreme situations by taping their own as well as their team's inherent creative abilities. Creative problem solving techniques offer a repertoire of tools to managers to unleash creativity anytime anywhere.

This program aspires to help individuals touch their deepest dreams and channel their energy for creative solutions to managerial problems and maybe a creative way of life.

For: Middle and senior level managers. This program would be useful for managers who want to enhance their creative ability to solve managerial problems everyday.

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