Providing knowledge about the legal tools necessary for managing intellectual assets of an organization.

Equipping the participants with knowledge and skill useful in evaluating and promoting legal strategies for the protection of IP.

Enabling and encouraging the participants to use IP rights as a legal tool for competitive advantage.

Managing more effectively the potential legal risks in using IP assets while doing e-commerce.

For: The course contents will appeal to all persons connected in any way with Intellectual Property issues and seek to be armed with modern legal tools to manage their business effectively for competitive advantage. The specific group targeted will be middle and senior level executives in industry, government and PSUs as well as the persons who are ready to ”manage‘ intellectual property assets of their organizations. The programme is also relevant for the consultants and legal professionals both in academics and practice.

Contents:

Management of Intellectual Assets for Competitive Advantage: An Overview

Patenting System & Managing Patents for Right Holders

Patents as Business Tool

Product Patent Regime and Business Method patenting

Protecting and managing Copyright and Digital Rights Management

Trade marks, Domain name, Trade secrets, Service marks Management

Industrial Design: Protection, Enforcement and Management

Intellectual Property and e-Commerce

Intellectual Property Audit

Intellectual Property Rights under TRIPS

Patent Cooperation Treaty & International Patenting and Licensing of IP

For further details, please contact: -
Program Manager,
Indian Institute of Management, Lucknow,
Prabandh Nagar, Off Sitapur Road,
Lucknow - 226013.
Phones: (0522) 2734101 - 23 (23 Lines)
Direct: (0522) 2736282 / 2736284 / 2736285
Fax: (0522) 2734025 / 26
E-mail: mdp@iiml.ac.in / mdpoffice@iiml.ac.in / iimlmdp@gmail.com
Website: www.iiml.ac.in
Refer: CoolAvenues' MDP Alert

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