Orient the participants about the emerging Indian and international business environment

Provide them with a basic understanding of the managerial systems and process

Provide them with basic functional inputs-accounting and finance, decision sciences, organizational behaviour, human resource management, communication skills, marketing strategy, information technology and business environment

Familiarize them with the requisite analytical tools and techniques

For: The programme is designed for executives who have both people and business management responsibilities, senior-middle executives grown from functional streams.

Contents:

Macro Business Environment

Marketing

Marketing basics

Customer relationship management

Marketing research and business forecasting

Managing distribution channels

Finance

Understanding financial statements

Concepts of value added-EVA/MVA

Financial analysis

Cash flow statements: preparation and analysis

Cost concepts, cost classification

Organization Behaviour & Human Resources Management

Managing self

Interpersonal orientations

Working in teams

Performance Management

Managerial styles

Leadership

Strategy

Understanding corporate strategy

Evolving competitive strategies

Organizational learning and knowledge management

Leveraging information technology for competitive advantage

Communication

Communication skills

Negotiation skills

Operations Management & Logistics

Supply Chain Management

Operations Strategy

For further details, please contact: -
Program Manager,
Indian Institute of Management, Lucknow,
Prabandh Nagar, Off Sitapur Road,
Lucknow - 226013.
Phone: (0522) 2736282 / 2736284 / 2736285
Fax: (0522) 2734025 / 26
E-mail: mdp@iiml.ac.in / mdpoffice@iiml.ac.in / iimlmdp@gmail.com
Website: www.iiml.ac.in
Refer: CoolAvenues' MDP Alert

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