IIM Lucknow

Communicating in the Knowledge Economy
Program Director: Prof. Roshan Lal Raina
February 23-25, 2009
At IIM Lucknow
Fee: Rs. 25,000/- Per Participant (Residential)

Introduction: In today’s world, competitive advantage originates more from knowledge than from the traditional sources of labor and capital. Knowledge has become the leveraging factor in making growth more robust, be it at the micro level or macro.
And when knowledge is created, the information base becomes naturally widened and thereby its complexity increases almost exponentially. It is in this context that ‘communication’ comes to play a pivotal role in facilitating the process of organizational growth. Experience suggests, without this happening, organizations literally fail to take a leap forward in the right direction. ‘Effective Communication’, aimed at maintaining a constant and open flow of information inside and outside the organization, will hold the key as it can ensure right contact between the right speaker, producer and user of knowledge at right time. In other words, ‘effective communication’ has become a critical success factor for individuals as well as organizations to stay competitive in the present day context of ‘knowledge-based economy’.

Objectives: In line with the above scenario, the present programme has been designed to equip the participants with adequate know-how so that they are able to: -