To understand the crucial role of Competitive Intelligence in establishing, sustaining & defending competitive positions

To introduce tools & techniques for carrying out the Competitive Intelligence process

To identify effective methods of implementing Competitive Intelligence systems & process in Indian business enterprises

For: Top & senior executives in Corporate Planning, intelligence gathering, marketing, finance, HR & training, and R&D functions; Business analysts & consultants involved in industry analysis and market research; and Academic researchers & teachers dealing with strategy & marketing courses at Post-Graduate level.

Contents: Competitive Intelligence process, sources of Competitive Intelligence, Competitor Intelligence tools, Consumer Intelligence tools, Counter Intelligence, implementing Competitive Intelligence Systems & Process.

Mail your queries to
Prof. P. Rameshan : rameshan@iimk.ac.in

For any clarification or further information related to the programme, please contact: -
The MDP Office,
Indian Institute of Management Kozhikode,
Kunnamangalam P. O.,
Kozhikode - 673 571, Kerala, India.
Phone: +91-495-2803001-9 Ext. 121
Fax : +91-495-2803010-11
Email: mdp@iimk.ac.in
Refer: CoolAvenues' Seminar Alert

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