IIM Lucknow

General Management Programme
Programme Director: Prof. R. Srinivasan
Nov 29 - Dec 10, 2004
IIM Lucknow

Objectives: The programme is intended to: -

• Orient participants about the emerging Indian and International business environment.

• Provide a basic understanding of the managerial systems and processes.

• Providing basic functional inputs - accounting and finance, decision sciences, organizational behaviour, human resources management, communication skills, marketing, strategy, information technology and business environment.

• Familiarizing participants with requisite analytical tools and techniques.

1. Macro Business Environment

2. Marketing

   • Marketing basics

   • Customer relationship management

   • DMarketing research and business forecasting

   • Managing distribution channels

3. Finance

   • Understanding financial statements

   • Concepts of value added - EVA/MVA

   • Financial analysis

   • Cash flow statements: preparation and analysis

   • Cost concepts, cost classification

4. Organization Behaviour and Human Resources Management

   • Managing self

   • Interpersonal orientations

   • Working in teams

   • Performance management

   • Managerial styles

   • Leadership

5. Strategy

   • Understanding corporate strategy

   • Evolving competitive strategies

   • Organizational learning and knowledge management

   • Leveraging information technology for competitive advantage

6. Communication

   • Communication skills

   • Negotiation skills

7. Operations Management & Logistics

   • Supply Chain Management

   • Operations Strategy

Mail your queries to
email: srini@iiml.ac.in

For further details, please contact: -
Sr. Admn. Officer (Academic Services),
Indian Institute of Management, Lucknow.
Prabandh Nagar, Off Sitapur Road, Lucknow - 226 013.
Phone: (0522) 2361889-98
Fax: (0522) 2360911, 2361843
E-mail: mdp@iiml.ac.in;
Website: www.iiml.ac.in
Refer: CoolAvenues' MDP Alert