Seminar & MDP Details



ISB Hyderabad

BUSINESS OF ENTERTAINMENT AND MEDIA
Module A - Television (Cable, Sports, Broadcast, Digital Distribution)
Programme Director: Albert Lieberman
August 18-20, 2004
at ISB Campus, Hyderabad
Fee: Rs. 50,000 (or US$ equivalent)

Overview: One of the fastest growing and continuing growth sectors of the global economy is the combination of entertainment and media. In the recent book called the "The Entertainment Marketing Revolution" written by one of the professors in this module, it describes the segments of this $250 billion dollar revenue stream in the US as film, home video, television and radio broadcast, cable and satellite, music, publishing and sports. The global revenue from entertainment and media programming exported from the US to other developed nations generates another $300 billion in revenue. And finally there is additional growth from the combinations of locally developed entertainment and media in over 50 countries around the world as indications of the export of content across borders.

Within the Indian market there is an enormous potential for expansion of entertainment and media business domestically, as well as an export industry to the major global markets. Research provided by the Nielsen division of VNU shows the emergence of a middle class in every country, with strategic implications for growth in the entertainment and media business. This segment of the populations has had an extreme acceleration of disposable income spent on entertainment and media across all sectors and content genres. The amount of discretionary time spent by customers viewing and enjoying entertainment and media has increased as the consumption patterns and habits have enlarged.

Having understood and addressed evolving need of the market, our focus in two days is to deconstruct, analyse, evaluate and understand the broadcast and cable industry within the US, both terrestrial and satellite or direct to the home industry. We will understand the organization, the major revenue drivers, the content development, research, finance, export & import opportunities, as well as the value and return on investment in owning programming and repurposing or syndicating the intellectual property. We will also review the nature of the revenue stream in the $150 billion dollar sports industry through the sales of television rights, sponsorship, licensing, equipment and ticket sales.

India is a country with several networks, government controlled, as well as private enterprise, a film industry that produces more films than Hollywood, a growth of cable and foreign investment in Indian satellite stations, penetration of TV house holds with colour TV, video recorders, DVD players, as well as home entertainment appliances including electronic game players.

While a reasonable percentage of the country’s more than one billion in population may become entertainment and media consumers in the next decade, we need only focus on the average per-capita of the existing nearly 300 million middle class citizens, to gauge the growth of these industries within India in the next few years.

For: The program will be beneficial for executives in the Broadcast, Cable, Premium Television, Programming development, Satellite, and Sports industries, as well as financiers, marketing executives, advertising & public relations executives, and other business managers involved with the television industry. It is also an important learning experience for those creative people in the entertainment industry, including directors, stars and their managers, talent agents, administrative staff, bankers, venture capital, consultants, auditors, and others who service this industry. Suppliers of equipment and producers of television systems should attend.

It is also important for executives in the film and music businesses, as well as managers, promotion executives, advertising sale executive for syndication, international space. It is also valuable for programming executives, international sub-rights executives, entrepreneurs and lawyers for new cable channels, satellite companies, and related businesses.

The direct relationship between the written word, the protection and development of intellectual property rights and its use by the entertainment and media companies, makes it important for press, newspaper, magazine and book publishers, as well as their staff to learn about export/import, licensing, and quality control.

Contents:

  • Introduction to Global Entertainment and Media Industries

  • Broadcasting-then and now

  • Cable Industry- Television Rights, Licensing and latest Trends

  • Innovation in Delivery and Product Expansion

  • Various revenue streams, sports and merchandise

  • Digital Distribution

For more information, contact:
Marketing Services,
Centre for Executive Education, Indian School of Businss,
ISB campus, Gachibowli, Hyderabad - 500 019.
Email: execed@isb.edu
Call: +91 40 2300 7041/42
Check: http://www.isb.edu/execed
Refer: CoolAvenues.com MDP Alert

Next