Seminar & MDP Details



ISB Hyderabad

STRATEGIES FOR HIGH TECHNOLOGY ENTERPRISES
Programme Directors: Atul Nerkar & Sankaran Venkataraman
July 29 - August 02, 2004
at ISB Campus, Hyderabad
Fee: Rs 1,00,000 (or US$ Equivalent)

Introduction: High technology enterprises face a unique set of strategic challenges. In this environment, traditional strategic concepts do not always work. No executive in the technology sector involved in strategic planning for their enterprise, either as a producer or as a user, can ignore the role of technical standards, intellectual property protection, availability of complementary products, the economics of information, network effects, lock-ins, and switching costs.

In this complex and hyper-competitive environment, growth is dependent on how well high technology enterprises succeed in building and executing winning strategies in situations where -

  • The ready availability of complementary products often determine the success or failure of new products

  • The value of an installed base of users or products determine future success

  • Big bets have to be made under extreme uncer tainty

  • Hard choices have to be made between compet ing technological standards with no clear winners

  • Rapid technological changes imply a much higher rate of obsolescence

  • New technologies and innovation result in potentially disruptive changes - in a firm’s way of working as well as in a firm’s competitive advantage

  • Global opportunities need to be assessed and seized rapidly

  • Enforcing Intellectual Property Rights are essential to preserve the firm’s future value

By specifically addressing the above issues crucial to the success of high technology enterprises, this programme addresses the needs of both producers as well as users of high technology in a diverse range of industries such as IT, pharmaceuticals, engineering, banking, and insurance.

For users of technology - such as in the areas of telecom and banking - the need to meet rising customer expectations is increasingly driving the use of technology. It is therefore, imperative to gain a better understanding of the dynamics of technology industries to make an informed decision between customer-led innovation and technology-led innovation. For pharmaceutical companies, staging investments and applying options thinking to research investments is crucial in building a healthy pipeline of ideas and potential winners.

The programme is led by faculty known for their teaching and research experience in the high technology environment. It provides an unprecedented and unique opportunity to learn how high technology enterprises around the world have flourished and stayed on top of their industries when markets and technologies change.

For: Participants will include CEO’s and senior executives from banking, telecommunications, information technology, pharmaceuticals, and engineering enterprises, which either use or produce high technology. Executives who are responsible for strategy formulation and implementation, as well as functional heads responsible for strategy execution will benefit from this programme.

Contents: The programme will focus on

  • Understanding the role of Standards in Technology

  • Understanding the criticality of the role of competing products in technology strategies

  • Planning and executing milestones in the development of technology strategy

  • Staging investments and commitments while making technology investments

  • Dealing with risk and uncertainty while creating winning strategies

  • Integrating customer expectations with employee expectations in technology development

  • Anticipating and planning for the outcomes of disruptive technologies

  • Effectively protecting one’s Intellectual Property Rights Programme Contents



For more information, contact:
Marketing Services,
Centre for Executive Education, Indian School of Businss,
ISB campus, Gachibowli, Hyderabad - 500 019.
Email: execed@isb.edu
Call: +91 40 2300 7041/42
Check: http://www.isb.edu/execed
Refer: CoolAvenues.com MDP Alert