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GIM's 'Ribandar Talks' Feature Shravan Shroff, MD - Shringar Films As a part of "Ribandar Talks - A lecture series by eminent personalities", a student driven initiative, Goa Institute of Management organized a talk by Mr. Shravan Shroff, M.D. - Shringar Films. "To understand the gaps in the industry, one needs to get their hands dirty" Mr. Shroff started by describing the various components of the Indian movie industry, the three segments being: - Production - Making of the movie Distribution - Taking the product ahead Exhibition at the Retail End - Screening movies in a nice and interesting format The genesis of the idea of providing high quality movie exhibition started during his college days when he went out for a movie to a theatre in Mumbai where he had to stand in a long line in the blazing sun and he realized that he was not sure that he might get a ticket or not. Since his family was into movie distribution business since 1975, Mr. Shravan got exposed to the functioning of the industry during his college years (1989-1990). There was a general dislike within him for the functioning of the film industry, for example - The film crew had to work as per the wishes of the star cast (over dependency on actors and actress). There was customer relationship lacking at the retail end - People had to stand in long queues under hot sun for tickets (without having any idea about the availability of tickets).
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