IIM Lucknow Organizes Index - A Marketing Intelligence Endeavour

IIM Lucknow Organizes Index - A Marketing Intelligence Endeavour
On November 25-26, 2006 at Nehru Bal Vatika, Aliganj, Lucknow

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In contrast, 14 teams from IIML of 20 members each registered for INDEX this year to bid for them at the proposal making stage. IIM Lucknow ever-strong focus on marketing and immense competition which has always been a feature of INDEX certainly came to the fore again at this stage.

The game design stage in which the teams design their games and work on the props and costumes at the fair is about to round up now. It has also been distinctly marked with notorious 'night-outs' and a lot of secrecy with teams being assigned special rooms accessible to the team mates only. They are all set and gearing to go to the fair with dialogues, costumes and themes galore to give the respondent all the entertainment possible while carrying out data collection at the same time.

Besides the fair, the Data Analysis and Presentation stage also promises a load of action and interesting research like last year when evaluations were done by Industry bigwigs such as senior executives at AC Nielsen, ORG-MARG, McCann-Ericcson India and esteemed faculty across the country.

The opportunity for the students to gain exposure to market research from the ground-level up and acquire the experience of working on live case projects is working wonders with teams getting in touch regularly with the clients whose projects they are executing respectively promoting the symbiotic students-industry relationship.

Evolution of Processes at Index

Over the 12 years of our existence, IIML have evolved the fair into a professionally managed event with a plethora of processes directed towards an efficient system.

At the "Systems desk" they specifically direct respondents to research stalls based on their profiles suiting the research objectives which ensures relevant and efficient data collection.

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