IIM Lucknow Organizes Index - A Marketing Intelligence Endeavour

IIM Lucknow Organizes Index - A Marketing Intelligence Endeavour
On November 25-26, 2006 at Nehru Bal Vatika, Aliganj, Lucknow

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Seeing last years crowd at the fair, this year IIML have introduced batch processing at the desk to ensure better crowd management and a streamlined and secure process.

New Inititatives

Every year INDEX also undertakes "Play-the-brand" for some of our partners at which students promote awareness and attributes of the clients' brand. The promotion is done through innovative games created by students and executed at the INDEX fair.

In 2005 INDEX also had a module christened "AdEffect" in which students tested the effectiveness of ad-campaigns by making use of several techniques developed at IIML.

TATA iBrand

The year 2006 gave IIM Lucknow's focus on marketing a new dimension when INDEX decided to step out of its market research role and expand to other areas in marketing with the launch of iBrand (a branding initiative) in October.

In today's world consumers are increasingly becoming brand conscious and the plethora of brands available makes it a challenge to differentiate one's brand from the other. Hence the event iBrand was launched in association with TATA as the principal partner to enable students to explore the field of brand building, an event IIML seek to expand and promote in the years to come.

Around 25 teams registered for the event with each team consisting of five students. An initial elimination round brought the number down to six teams which were assigned products like Jewellery, Cellular Services, Salt, Tea, Automobiles etc. The onus was on them to name their products, specify the features and devise a strategy to build its brand image amongst the IIML Community.

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