IIM Lucknow Organizes Index - A Marketing Intelligence Endeavour

IIM Lucknow Organizes Index - A Marketing Intelligence Endeavour
On November 25-26, 2006 at Nehru Bal Vatika, Aliganj, Lucknow

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The event was a huge success taking even the organizers by surprise. Videos ads were made and telecast at prime locations, intra-college sports events were sponsored by the individual teams and so on through an elaborate bidding process in which the teams bid for various avenues available for promotion. The performances of the teams were evaluated on the basis of their strategy adopted as well as the brand recall amongst the IIML Community regarding their product.

INDEX Highlights

Only B school event across the country to be conducted in the city.

Footfalls over 10,000 from Lucknow.

240 students working on live projects across 4 months: September - January.

Evaluation by top faculty, and senior executives at AC Nielsen, ORG-MARG, McCann-Ericcson India

Partnered by top 10-12 corporates in India every year. Past partners -

Sector	Partners
Banking	Citibank, HSBC, SBI
FMCG	Aditya Birla Group, Britannia, Cadbury, HLL, ITC, L'Oreal, Pepsi, Reckitt Benckiser, Titan
Services	Airtel , Hutch, ICICI Prudential Life Insurance, TATA group
IT	Cognizant Technology Solutions
NGO	CRY

" 100 students in support teams:

Operations Team - (the Backbone of the fair) responsible for mobilization of over half the campus to the INDEX grounds (yes the student mess also) and the whole setup of the fair. During the two days fair they ensure smooth flow of participants, security and overall services

Systems Team - (the Nerve Centre of research) responsible for managing the dynamic process of handling a massive database and ensuring efficiency with constant input from research teams

Informals Team- (the Entertainers) keeps the crowds coming with the plethora of activities and events like Mr. and Ms. INDEX and other attractions like Antakshari

Contact Details

Nishant Idnani,
Co-ordinator, Index Committee,
IIM Lucknow.
Phone: +91-9336711110
URL: http://www.iiml.ac.in/index/

Concluded.

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